What’s an EGC? How to implement EGC in your marketing strategy

Brands continually seek authentic and engaging ways to connect with their audience. Enter Employee-Generated Content (EGC), an innovative approach that leverages the voices and experiences of a company's most valuable asset—its employees. This post explores the concept of EGC, its benefits, and practical tips on integrating EGC into your marketing strategy effectively.

Understanding EGC

Employee-Generated Content refers to any form of content—be it blog posts, social media updates, videos, or testimonials—created by employees rather than the marketing team or external creators. EGC offers a genuine inside look into the company culture, values, and the people behind the brand, providing a fresh and relatable perspective to your audience.

The Benefits of EGC

• Authenticity

EGC naturally carries an authentic tone that resonates well with audiences tired of overly polished and sales-driven content. It helps humanize your brand, making it more relatable and trustworthy.

• Engagement

Content created by employees often generates higher engagement rates. It fosters a sense of community and encourages interaction between your brand and its followers.

• Employee Advocacy

EGC empowers employees to become brand ambassadors. When employees share their work and company culture, they're more likely to feel valued and connected to the brand's mission.

• Diverse Content

Employees from different departments can provide a variety of perspectives, creating a rich and diverse content pool that appeals to a broader audience.

Implementing EGC in Your Marketing Strategy

1. Establish Clear Guidelines

To ensure consistency and alignment with your brand's voice, it's essential to provide employees with clear content creation guidelines. These should cover the do's and don'ts, branding elements, and the tone of voice to be used.

2. Encourage Participation.

Create an inclusive culture that encourages content creation across all levels of the organization. Highlighting exemplary pieces of EGC and recognizing contributors can motivate others to participate.

3. Provide Training and Resources.

Not all employees may feel confident in their content creation skills. Offering training sessions, workshops, or access to easy-to-use content creation tools can empower employees to contribute.

4. Promote Across Channels.

Leverage EGC across all your marketing channels. Whether it's featuring employee blog posts on your website, sharing their photos and stories on social media, or including their testimonials in newsletters, make sure their voices are heard.

5. Monitor and Measure Impact.

Track the performance of EGC just as you would with any other content type. Analyze engagement metrics, feedback, and the overall impact on brand perception to refine your EGC strategy continually.

Conclusion

Employee-Generated Content represents a powerful opportunity to showcase the human side of your brand, build deeper connections with your audience, and enrich your content strategy. You can create a more authentic, engaging, and diverse marketing narrative by tapping into the creativity and insights of your employees. The key to successful EGC is not just in the content itself but in fostering a culture that values and amplifies the voices of its employees.